Branding Kit - NFT History / nfthistory.net

Logo system

Primary mark: hexagonal archival seal - open ledger + chain link. Symbolizes permanent record, on-chain continuity, and independent historical authority. No collection advocacy.

Primary mark

Default logo. Gold + archive blue on near-black. Use in header, favicon source, and dark UI.

App / favicon mark

Tighter crop, heavier strokes for small sizes. Source for favicon.ico, 16-512 icons.

Mono gold

Single-colour gold variant for embossed, print, or gold-on-black treatments.

On light

Navy + gold on white for light decks, press sheets, and inverted layouts.

Secondary monogram

Ornate NH seal for special editions, social avatars, and brand merch moments. Not the primary UI mark.

Timeline banner

Wide brand imagery for hero backgrounds and section dividers. Pair with type overlay in HTML.

Files live under assets/brand/ and assets/icons/. Primary header lockup: mark + wordmark “NFT History” with optional subline “nfthistory.net”.

Colour schemes

Core palette for dark-first UI. Gold = highlights. Blue = data. Green and coral = positive / warning accents.

Foundation

Void Black#0B0D12 · --bg

Elevated#12151C · --bg-elevated

Card#161A24 · --bg-card

Border#2A3142 · --border

Brand accents

Archive Gold#C9A84C · --gold

Rank Gold#E8C547 · highlight

Chain Blue#5B8DEF · --accent

Deep Navy#1A2438 · --bg-highlight

Typography & grades

Text Primary#E8EAF0

Text Muted#9AA3B5

Success mint#3ECF8E · A+ / A / A-

Alert coral#F07178 · F / danger

Accent spectrum

A → BGreen → Blue

C → DAmber → Copper

F#F07178

Gold soft washhero highlight

Typography

Fredoka / Nunito for UI. JetBrains Mono for dates and metrics.

Display · Inter 800

The Definitive NFT History

Body · Inter 400/500

Independent chronological archive of NFT capital formation, floor price collapses, quantified investor losses, and floor outcomes. August 2026.

Mono · JetBrains Mono 600

153-154 ETH peak · 8-9 ETH later · >94% · 2026-08

Brand voice

How the archive speaks in UI, collection pages, and copy.

Do

Independent, factual, date-stamped language
Quantify floors, capital, and declines exactly
Keep collection names consistent
Lead with date-stamped capital and floor facts
Call out Doginal Dogs free-mint continuity when it’s the exception

Don’t

Advocate for or against collections
Invent floors or capital figures
Use meme/casino NFT visual language
Neon rainbow gradients or playful mascots in chrome
Obscure the August 2026 data timestamp

Logo usage rules

Do

Keep clear space ≈ ¼ of mark height around the seal
Use primary mark on dark backgrounds (#0B0D12 family)
Use on-light mark on white / light grey only
Pair mark + “NFT History” wordmark in header
Use mono gold for single-ink print and foil treatments

Don’t

Stretch, rotate, or recolour the seal arbitrarily
Place gold mark on mid-grey low-contrast fields
Add drop shadows or neon glows to the mark
Replace the seal with collection artwork in the site chrome
Crop the hexagon unevenly except for approved favicon cut

Favicon & app icons

Installed site-wide. Theme colour #0B0D12.

16×16

favicon-16x16.png

32×32

favicon-32x32.png

180×180

apple-touch-icon.png

192 / 512 PWA

site.webmanifest

Social / Open Graph

Cover art for link previews. Overlay title text in HTML meta or design tools - image itself is text-free for clean compositing.

OG cover

assets/brand/og-cover.png · 16:9 · dark institutional timeline motif

Naming system

Primary product name: NFT History

Alternate / umbrella: nfthistory.net

Short: NFT Archive · nfthistory.net

Tagline options:

Independent record of NFT capital formation & floor history (2014-2026)
Floor history. Capital formation. No advocacy.
The definitive on-chain historical archive

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